Custom POP Displays for Fashion
How to Customize POP Displays for Fashion Brand?
Each brand pays attention to store displays and product merchandising, among which the display racks that play an important role are the display racks for showing the POP (point of purchase). Because it not only has the function of merchandising, conveying information and selling goods, good design POP displays can also give it a personalized shape and structure. This allows a variety of display rack materials to be chosen.
In the era when online shopping is popular, the real store will not gradually decline due to the popularity of online shopping. Instead, it will spend more time attracting shoppers' attention, continue to innovate, improve the aesthetics of stores, and continuously improve the shopping environment, and consumption experience.
Each brand pays attention to store displays and product merchandising, among which the display racks that play an important role are the display racks for showing the Point of purchase. Because it not only has the function of merchandising, conveying information and selling goods, good design POP displays can also give it a personalized shape and structure. This allows a variety of display rack materials to be chosen.
Usually, when we choose the materials for customized POP displays, we will consider the following factors:
- The product itself. You should refer to the shape, size, and weight of the product. If you are displaying a product with a certain weight, you must choose a load-bearing material, such as metal or wood.
- Brand image. The selection of display rack materials must conform to the brand's image positioning. If it is a high-end brand, high-quality acrylic and metal are usually considered. Popular brands will choose more practical and ordinary wood and plastic based on cost performance and practicality. High-end brands will change their display racks in real time to match the themes and activities of each quarter.
- Cost budget. The material and design of the display rack are also factors that need to be considered. The material selection of the display rack is usually confirmed based on the budget and the products to be displayed.
In the actual store display, high-quality pop displays can display products to consumers excellently, and good displays can help stores better catch customers' attention. The use of different materials and shapes can bring consumers comfortable and beautiful visual enjoyment, and can also stimulate consumers' desire to buy, subtly implant the brand image, create brand influence, and spread brand culture.
Customized POP displays for fashion brand
A clothing store, jewelry store, or shoe store that wants to continuously attract customers to visit the store, not only requires a neat, clean, and orderly display to bring a good shopping environment, but also has color matching to bring beauty to customers. appreciate.
In addition to the wall racks, FSDU, and display tables are common in general stores. The jewelry racks scattered in the space in an orderly manner fill the remaining blank space, inadvertently displaying products to consumers and conveying product information. Usually, these fashion accessory POP display racks we refer to are single bag racks, double bag racks, shoe racks, glasses racks, etc. This type of display rack has a simple and elegant shape, is fashionable and elegant, and the color can be customized according to the store theme.
In our actual production, the most common materials for this type of display rack are iron and stainless steel, here's the reasons:
- The shape is easy to make and the production difficulty is reduced.
- Increase the service life of the product, make it more durable, and effectively reduce the cost incurred by customers due to product replacement.
- The color and surface treatment can be customized according to customer requirements. If it is iron, you can choose sand texture, matte, and glossy surfaces. If it is stainless steel, we can provide brushed and mirror surfaces for customers' reference.
In addition, high-quality acrylic is also one of the reference choices for customers. Utilizing the high transparency of acrylic, high and low tables of different colors are produced, matched with lighting, and placed in the window position, which attracts the attention of passing consumers outside the door.
This kind of fashion POP display rack is not necessarily the largest, and the shape will not be the most peculiar, but the functions they display will be like the finishing touch.
Solid Displays with more than 15 years of customized fashion POP display experience. Contact us if you want to make your unique customized POP displays.